The National Basketball Association, the most-watched sports league in China, is opening its first stores in Beijing and using the Olympics to boost popularity in its biggest overseas market.
Anheuser-Busch, the maker of Budweiser beer, wants to be the life of the party at the Olympics, and to grab a bigger share of the mainland's huge...
For Tsingtao Brewery, the nation's second-largest beer producer by market share, sponsorship of the Beijing Olympics is a chance to regain the top...
National carrier Air China will leverage its Olympic sponsorship to boost brand awareness across the globe.
When Canadian insurer Manulife Financial took over US counterpart John Hancock Financial Services in 2004, the deal came with a gift - Olympic...
Hengyuanxian is a major clothes manufacturer on the mainland and hopes its sponsorship of the Olympics will help it go global.
Rather than slumming it with the rest of us, the well-heeled have their own corporate boxes to watch the Games in style.
Photo: AFP
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